3 Strategies to Re-Engage Customers & Drive Sales

Digital MarketingEmail MarketingSales

Jun 18

Written By Netta Dobbins

You want to know a kinda scary but important fact?

Most sales are cyclical.

Even if you sell the most basic item, your business will have a slow season.

What you do in that slow season can be the difference between a thriving business and having to close your doors.

The good news?

There are strategic approaches you can take to during these slower months to get your sales engine revving again.

Here are 3 tactics to consider:

1. Rekindle the Flame with Past Customers: Re-Engagement Funnels

Here’s another fact: It’s easier to convert people who’ve bought from you previously into customers again than it is to try to reach new customers.

Re-engagement campaigns reconnect with past customers, reminding them why they loved your brand in the first place.

And, they help turn inactive buyers back into loyal fans.

How to Do It:

Identify Disengaged Customers: Use your customer relationship management (CRM) system or email marketing platform to find customers who haven't interacted with you recently.
Craft Your Campaign: Design a series of emails that spark interest. Start with a warm welcome back, then follow-up with personalized content like exclusive discounts or product recommendations based on their purchase history.
Incentivize Action: Offer timely deals, early access to new products, or exclusive discounts to encourage quick re-engagement.

Example: A local bakery could send a "We Miss You!" email with a 10% off coupon. They’d follow that up with a behind-the-scenes look at their bread-making process. Finally, they’d invite the customer to a special tasting event in-store.

Questions You Should Ask Yourself to Build Your Own Funnel:

Who are my inactive customers and why might they have disengaged?
What exclusive offers or content can I provide to win them back?
How can I personalize the emails for maximum impact?

(Want more support creating your funnel? Check out my email marketing course, The Email Advantage.)

2. Create a Spark of Urgency: Limited-Time Offers

Limited-time offers inject excitement and urgency into your sales strategy. They're perfect for boosting sales, clearing out inventory, or introducing new products with a bang.

We’ve all experienced the fear of missing out (FOMO) in our lifetime and know that it is a powerful motivator. Limited-time offers encourage customers to act before the deal disappears.

How to Do It:

Design an Offer: Choose a offer like a discount, buy-one-get-one-free deal, or a free gift with purchase.
Set a Clear Deadline: Make the offer available for a limited time only, like 48 hours or a week. Highlight the urgency by clearly displaying the end date or a countdown on your website.
Promote It Widely: Use email marketing, social media posts, and your website to announce the offer. Create a sense of excitement by promoting the deadline and the deal.

Example: A clothing boutique could run a "Flash Sale: 25% Off All Summer Dresses for 48 Hours Only!" campaign. Promote it via email blasts, Instagram stories, and Facebook posts for maximum reach.

(Want more support creating your limited time offers? Check out my email marketing course, The Email Advantage.)

Questions You Should Ask Yourself to Build Your Own Offer:

Which products or services would benefit most from a limited-time offer?
How can I create a sense of urgency in my promotions?
Which marketing channels are best suited for promoting this offer?

3. Open New Revenue Streams: Diversify Your Products/Services

Don't limit yourself! Diversification is a powerful strategy to keep your business thriving.

By expanding your offerings, you attract new customers and cater to a wider range of needs, while also reducing reliance on a single product or service.

Diversification opens doors to new revenue streams and helps you weather market changes.

It also allows you to cater to a broader customer base and solidify your brand's position in the market.

How to Do It:

Analyze Market Needs: Identify gaps in the market your business can fill. Consider customer feedback and industry trends. Explore opportunities that complement your existing products or services.
Develop New Products/Services: Create new offerings that align with your brand identity and customer needs. Ensure they enhance your brand story and provide value to your target audience.
Test and Launch: Start small! Launch your new offerings on a smaller scale to gauge market response and gather valuable feedback. Use this feedback to refine your offerings before a full-scale launch.

Example: A fitness studio could diversify by adding nutrition coaching or selling branded fitness gear. This not only attracts a broader audience but also provides additional revenue streams.

Questions You Should Ask Yourself to Diversify Your Business:

What new products or services can I develop that align with my brand?
How can I test these new offerings before a full launch?
What feedback mechanisms can I use to refine my new products or services?

By implementing these 3 strategies – re-engagement funnels, limited-time offers, and product/service diversification – you can effectively reignite your sales engine and propel your business forward.

Remember, a proactive approach is key. Don't wait for sales to slump before taking action. Integrate these tactics into your overall marketing strategy, and watch your business scale.